i’m a creative director, writer, and strategist working with lifestyle, travel, and hospitality brands to tell stories that feel unmistakably theirs — rooted in strong voice, visuals, and an editorial eye.

over the past 12+ years, i’ve partnered with startups and global brands — including mindbodygreen, momentous, and manduka — to shape creative direction, brand storytelling, and content strategy. along the way, i co-founded the creative studio reune, and created my own substack, here but also there.

keep scrolling to explore a selection of my work.

clients + projects

developed brand voice, led editorial content strategy, and collaborated cross-functionally to create high-quality, educational content across all channels.
directed multi-platform content strategy for performance nutrition brand, shaping campaigns and product storytelling across web, social, and partnerships.
conducted competitor analysis and developed a seasonal social media calendar with strategy recommendations.
helped launch and produced an interview-based podcast from concept to execution, overseeing launch strategy, guest curation, and marketing.
named and launched a creative studio from the ground up—developed brand identity, website, client pitches, creative direction, and social content strategy.
supported the launch and ongoing content strategy of a wellness podcast, consulting on voice, storytelling, and episode promotion.

want to learn more? head to offerings →